It’s that time of the year, when we look back and reflect on what happened during the last year. No politics or other related topics, but what we’ve learned, what has changed.
If we look at the apps we sell on the App Store (macOS, iOS, watchOS, tvOS), we’ve put a lot of effort in updating and rewriting the existing apps. Some apps were even completely rewritten from scratch. We always updated to the latest OS version, and none of the deprecated items where used.
I have to say that the guidelines from Apple have become stricter, and that some apps didn’t make it, not because they didn’t work, but because it interferes with the interpretation of an Apple policy. We may not agreed with it, and we may interpret it differently, but it’s a discussion we can’t win.
This year we also experimented a lot with new technologies. With new I mean new for us. This was for example using the new Touchbar in an app, or adding complex Core Data (database) and concurrency to an app, or testing new XML-parsers, or using more Core Animation in iOS apps…
We also extended our programming knowledge and we’re more productive than ever.
Our goal has always been, to have fun first, to create apps we love. After working with Apple’s tools for years now, we can quickly prototype and develop an app for iOS or watchOS. Our macOS apps tend to be more complex, and in general provide more functionality, which makes the investment in time a lot bigger.
It may sound strange with the “mobile first” mantra of most startups, but we will invest more in macOS next year than in iOS. With invest I mean the time we will spend on developing an app. Why? Aren’t there more iOS devices than Macs?
Sure, but most people make the wrong assumption. They state that you only need 1% of the iOS market to get rich. First, if you get 1% of the market, you can also get 5 or 10%, but you’ll probably will only get 0,000…001% of the market. Secondly, the prices for iOS app are low, so you’ll earn “some” money with iOS app if you don’t get a reasonable market share. Less than 5% of iOS developers can earn a living by selling iOS apps.
On the macOS side, there are less apps, less competition, and the prices of the apps are a lot higher. A nice complex app could cost between 10 and 25-30 USD. Nobody will complain if the app works as promised. Relatively seen, it’s easier to earn some money making a macOS app. But that doesn’t mean you’ll get rich quickly.
So focus on an app you like and love, and make the best app you can make.
Best Wishes for Christmas and the New Year.